THE BRAND
Life is too short to wear boring bags. Bags are like a good meal, a good movie, great pieces of music. Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing. In order to be irreplaceable one must always be different.

The CONCEPT
Maël is an ancient Celtic word that means “prince”. This is our leif motiv: My bag is my prince.
Because my bag is my couple in life. Because he always stays with me. Because life is too short for wearing boring things. Because we care about animals and we wear vegan leather.

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